We start with the end-user to understand the complete problem and their requirements for complete current and any proposed future systems. These are not just technical requirements, but practical elements that can make the difference towards end-user experience and suitability. After working with the end-users to understand their complete requirements, technical validation is carried out across the entire system. Estimated production costs are normally considered and used to assess commercial payback and viability. Once suitable business models are developed the technical elements begin, commencing with Research and Development, to commercialisation and into production phases.