Our Story

Our story started in a small shed surrounded by orchards and farms in the heart of New Zealand’s thriving ag sector. This environment enables us to test our prototypes first hand, see the problems we need to solve in real life, and get instant feedback from farmers and agriculturalists.

Our customers are across the fence. And they’ve seen a lot of innovation come and go. So they set incredibly high expectations. They know what works and what doesn’t – and won’t hesitate to tell you so. So we’ve always been driven to create solutions that are not just innovative but that perform. 

Our values

Pioneers / He aronga nui

We are creative, visionary and inspiring. The example for others to follow. Always at the forefront and having fun along the way.

Collaborative / Manaakitanga

We connect and work positively with our peers and partners. Always stronger together than alone.

Principled / Tika me te pono

We do the right things for the right reasons. Right by each other, our customers and partners, our community and our environment. Always acting with honesty and integrity to create a better future for both people and place.

Our People

From what started with Steve (ag expert) and Alistair (tech expert), we’ve built a world-class team of specialists across ag, tech, and engineering. We’re still located in the heart of New Zealand’s thriving ag sector, but now we’re sending robots all over the world.

Executive team

Alistair Scarfe
Co-Founder, Director and Chief Technical Officer

Steven Saunders
Co-Founder, Director, Board Chair and Chief Executive Officer

Andrew Dawson
Chief Operating Officer

Chelan Burton-Brown
Chief Financial Officer

Penny Rae
Chief People Officer

Nathan Soich
Chief Commercial Officer

Governance team

Steven Saunders
Robotics Plus Co-Founder, Director, Board Chair and Chief Executive Officer

Alistair Scarfe
Robotics Plus Co-Founder, Director and Chief Technical Officer

Yeri Kim
Private Markets Associate ACC New Zealand

Aaron Tregaskis
Investment Manager at ACC New Zealand

Nolan Paul
Partner at Yamaha Motor Ventures

Hajime (Jim) Aota
CEO and Managing Director of Yamaha Motor Ventures and Laboratory Silicon Valley (YMVSV)



Forbes Asia 100 to Watch


RBR TOP 50 Innovative & Influential Company

THRIVE TOP 50 Global Agtech Companies


Westpac Tauranga Business Awards Corporate Leadership

ANZLF Trans-Tasman Innovation and Growth Award

Hi-Tech Awards Most Innovative Maori Company of the Year

Hi-Tech Awards Most Innovative AgriTech Solution

Who we work with